I have a degree in Fashion Merchandising & Management and work in brand growth strategy. Oh! And I own a clothing rental archive called Saraphernalia.
My Work
SHOPBOP BUYING STRATEGY
After conducting both brand and trend research, I assembled an assortment plan accompanied by a buying strategy to capture additional sales from target and potential customer segments.
ANNA SUI x KAIA GERBER
COLLABORATION CONCEPT
Noticing that Gen Z is bringing back reading, I decided to incorporate the cultural trend into a librarian-chic collection.
KATE SPADE POPUP CONCEPT
Mental health is a very important topic to me, so I imagined a collaboration between Kate Spade and Project Semicolon, a suicide prevention initiative. This shopping experience would honor the fashion icon whom we lost too soon and bring awareness to mental health struggles.
TIMEPIECE TAKEOVER - MAGAZINE SPREAD
I wrote and designed this spread for FAME Magazine, my school's fashion publication. I am the editor-in-chief of this magazine!
CSR STRATEGY - VICTORIA'S SECRET
This project was focused on Corporate Social Responsibility; I created a strategy to increase the environmental responsibility of Victoria's Secret.
PAST FUTURISM - DESIGN CONCEPT
This capsule A/W collection brings thetrend "Soft Utility" to life.
ON THE EDGE - STYLING CONCEPT
I constructed two fun looks based on trend research for a Spring 2022 styling concept. These looks juxtapose a traditional spring color palette with edgy fashion elements.
FEELS LIKE SUMMER - CONCEPT BOARD
I created a simple concept board for a hypothetical S/S 2022 collection in my Visual Merchandising course.
ORGANZA - BRAND EXTENSION SLIDE DECK
This is a brand extension concept for the designer Bibhu Mohapatra. My teammates and I constructed, from top to bottom, a lingerie line that incorporates crystals into its garments.
DIGITAL JOURNAL - NY IMMERSION
My New York Immersion course was a whirlwind of networking, learning, and fun! I crafted a digital journal of the places we went, people we heard from, and experiences I was able to have.
FINESSE: THE FUTURE OF FASHION - MAGAZINE ARTICLE
I wrote an article for FAME Magazine about a brand that is using AI to break the mold of fast fashion with a sustainable, consumer-based approach.
CARNAL KNOWLEDGE - BRAND AND RETAIL CONCEPT
I am extremely passionate about de-stigmatizing sex and bringing the conversation out from underground. A project from my Retail Strategy & Structure class required us to identify an under represented market and create a brand that caters to said demographic. This is the brand concept and retail strategy that myself and my partner organized.
A project from my Global Fashion Insights class in which myself along with a team of 4 others created a brand based on the 90s film Clueless and formulated an accessory design and final product to be sold at a trade show.
HIGHLY SELECTIVE - BRAND & PRODUCT CONCEPT
OURFITS STYLING & SHOPPING - BUSINESS CONCEPT
For a Business Models class, my teammates and I were challenged to create a company with a unique business model that defies the norm. With that idea, we conducted market research and put a pitch deck together.
INSPIRING TEENS MAGAZINE SPREAD
In 2019, I interned at Inspiring Teens Magazine where, in addition to my many duties, I wrote a few pieces for the "Style" section. This spread is my favorite article I've written, I am a huge advocate for sustainable fashion!
FOOD FOR THOT - EDITORIAL
A fun editorial shoot that was rejected from my school magazine for apparent reasons. One of my personal favorites regardless!
FALL DENIM TRENDS - MAGAZINE ARTICLE
An article I wrote for inspiring Teens Magazine in 2019 about denim trends for the upcoming fall season. Outfits were styled by me and photographed by Nadia O'Hara.
5 MODERN FASHION ICONS - MAGAZINE ARTICLE
FAME Magazine is my university's fashion magazine of which I happen to be the Assistant Editor! For this article, I compiled some of my top 5 favorite fashionistas whom I draw personal inspiration from for my own style.
